{"id":4718,"date":"2026-05-11T10:17:03","date_gmt":"2026-05-11T14:17:03","guid":{"rendered":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/?post_type=csat-story-chapter&p=4718"},"modified":"2026-06-18T13:46:12","modified_gmt":"2026-06-18T17:46:12","slug":"posters","status":"publish","type":"csat-story-chapter","link":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/en\/story\/posters\/","title":{"rendered":"Posters"},"content":{"rendered":"\t\t
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COJO’s graphics and design department wanted to create a high-profile image for the Montreal Games. Following the example of previous Olympic organizing committees, the team created two remarkable series of posters.<\/p>\n\n\n\n

The first series focusses on unifying messages that the organizers wanted to convey. These eight themed posters<\/strong> illustrate key elements in the official brand image of the Montreal Olympics.<\/p>\n<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\n\n\t

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\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image —<\/span>\n\t\t\t\t\t\t\t\"Across\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t
\n\t\t\tGalerie compl\u00e8te<\/a>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t
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One in particular, by Raymond Bellemare, stands out for its celebration of the youth of 1976. By photographing a variety of pins on a jean jacket, the artist subtly evokes topics of interest to young people in the 1970s. More of a cultural statement than a political one, this poster symbolizes the free-spirited energy of a generation.<\/p>\n\n\n\n

The red poster, on the other hand, depicts the Montreal Olympic logo rippling like a flag in the wind, as if to rally all the people of the world.<\/p>\n<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\n\n\t

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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tVoir la vid\u00e9o — Raymond Bellemare looks back on his poster <\/span>\n\t\t\t\t\t\"Raymond\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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Raymond Bellemare looks back on his poster. <\/strong>\r\nVideo available with transcription and subtitles.<\/u><\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\t\n\n\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tVoir la vid\u00e9o — Yvon Laroche looks back on his poster <\/span>\n\t\t\t\t\t\"Yvon\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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Yvon Laroche looks back on his poster. <\/strong>Video available with transcription and subtitles.<\/u><\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t
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The second series of posters features the 21\u202fdifferent disciplines<\/strong> contested at the Games. The aim was to spark enthusiasm about each event.<\/p>\n\n\n\n

In 1975, Raymond Bellemare and Yvon Laroche went to Munich to select 21\u202fphotographs from among the 200,000 images preserved in the Olympic Sports Library.\u202fThe task was like sorting through the photos on your phone, without the help of artificial intelligence!<\/p>\n<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\n\n\t

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\n\t\t\tGalerie compl\u00e8te<\/a>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t
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Pictograms<\/h2>\n \n

Pictograms formed the basis of the signage system used at the Games. They helped guide the public to all the Olympic sites, which was a monumental undertaking! The graphics and design team created 26 sports pictograms and 173 information and services pictograms.<\/p>\n \n

The Montreal designers were inspired by those used at the 1972 Munich Games, which had become iconic examples of Olympic design. After Montreal, each host city continued to use and adapt these pictograms, adding its own touch. It was not until Paris 2024 that the Olympic pictograms got a complete makeover!<\/p>\n \n

Have you ever seen these pictograms in a gym? Do you recognize the sports depicted in these pictograms?<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tD\u00e9tails de l’image — <\/span>\n\t\t\t\t\t\"Three\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4719,"template":"","class_list":["post-4718","csat-story-chapter","type-csat-story-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"en","translations":{"en":4718,"fr":1883},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/csat-story-chapter\/4718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/csat-story-chapter"}],"about":[{"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/types\/csat-story-chapter"}],"version-history":[{"count":8,"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/csat-story-chapter\/4718\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/csat-story-chapter\/4718\/revisions\/6309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/www.histoiresdecheznous.ca\/v3\/olympiques-montreal-1976-olympics\/wp-json\/wp\/v2\/media?parent=4718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}