Yvon Laroche looks back on his poster

Interview conducted on December 8, 2025.

[Yvon Laroche is seated at a table with two folders containing plastic sleeves, near shelving in an archives centre.] Yvon Laroche: When there is an international event, this event will be marked by raising a flag up a pole. [A red poster appears to his left. Across the top is written “Montréal 1976” with the official logo of the Montreal Games. In the centre of the poster is a large image of the same logo. Distorted, it resembles a flag fluttering in the wind.] Yvon Laroche: The flag, the symbol of the Olympics, and the poster I made, is really an image of a flag waving in the wind. [Yvon Laroche picks up a poster of the logo from the table in front of him.] To create the image, I used this symbol. I glued it around a cylinder four or five inches in diameter and hired a photographer, François Dumouchel, to come and photograph it. We created a whole set-up. He brought his 4x5 camera, and I watched him take the pictures. I selected that image over there. Then I drew it on a light table, using a ruling pen, a flexible curve ruler, and then I filled it in with India ink. It was another time. Incredible! [The designer smiles as he finishes speaking.] [The McCord Stewart Museum logo appears in white on a black background. Copyright: McCord Stewart Museum, 2026, appears in the lower right corner of the screen.]